1990s
Channel 4 and The Word
After a BA Hons at Roehampton University, Jasmine began her career at Channel 4, working on The Big Breakfast before becoming a presenter on the groundbreaking ’90s youth culture show The Word.
Biography
Twenty-five years, and she has not been quiet in any of them
Jasmine Dotiwala OBE is a senior media leader with over 25 years of experience across Netflix UK, Channel 4 News, MTV, Media Trust, The King’s Trust and BBC Radio. A broadcaster, producer, director, columnist and diversity & inclusion specialist, she has built a career at the intersection of storytelling, leadership and talent development.
Career
1996 – 2009
MTV: presenter to Head of MTV Base
She joined MTV Europe as a presenter and rose to Senior Producer/Director of flagship shows including MTV News, MTV Cribs, Diary Of and Making the Video.
In 2000 she was appointed Senior Series Producer/Director for MTV News Specials, producing and directing global content featuring Madonna, U2, Radiohead, Jay-Z, Mariah Carey, Eminem, Usher, Busta Rhymes and Destiny’s Child.
By 2006 she was Head of MTV Base, introducing new presenters, original programming strands and a renewed focus on UK Black music culture. Diary of Jay-Z – The Global Express Tour aired on 40 MTV channels worldwide, and her Making The Video: Mariah Carey was the highest-rated MTV production globally in 2005.
2009 – 2013
Channel 4, ITV and the BBC
After thirteen years at MTV she returned to Channel 4 in 2009 to produce T4’s Mariah Special and the 20th Anniversary of The Word. In 2010 she joined ITV to lead One Night Stand with Ne-Yo, Pixie Lott and Scissor Sisters.
In 2011 she moved to the BBC, contributing to BBC Children’s Development and BBC TV Music, developing new youth and music television formats.
Media Trust
London360 and 400 careers
At Media Trust, Jasmine created and led the award-winning London360 trainee programme, which launched the careers of over 400 diverse media professionals now embedded across the UK’s creative industries.
She continues to deliver training programmes for Media Trust and The King’s Trust, and works with YouTube training content creators with audiences in the millions.
2020 – present
Netflix UK, Channel 4 News and the panel
In 2020 Jasmine joined Netflix UK’s Editorial & Publishing team, where she co-designed and co-delivered Netflix UK’s first in-house training programme within the team — its trainees contributing to content strategy and inclusive storytelling across the platform’s social channels.
She reports culture and arts stories for Channel 4 News and Sky News, and appears regularly as a panellist on Jeremy Vine on 5. She continues to produce at the MTV Europe Music Awards annually.
Talent development
“Being their media mama has been some of the most satisfying work of my career”
Over two decades Jasmine has juxtaposed making content about exciting people with training and mentoring young people from under-represented backgrounds into work in the creative industries. She is a vocal advocate of two-way mentoring.
“When I think of Jasmine I think, POWERFUL MEDIA BOSS WOMAN, DOWN-TO-EARTH, and TRULY SUPPORTIVE… she creates an environment that feels like family, and when you’re on her team she wants you to win.”
“Within days of the course she had begun to challenge and push me well out of my comfort zone… within weeks of being mentored by her, I landed my first role at Channel 5 News / ITN.”
In her words
“All I’ve ever wanted to do is a fun job where I can bring joy and an equal playing field to everyone else too. There’s nothing I like better than to watch juniors that I have trained and mentored become leaders themselves.”Email Jasmine